Vision:
Highlighting the southern region of the Jordan Valley (Ghawr) as a special tourist destination, offering high quality services that reflect local cultural heritage, and improving the income level of hosting communities by providing tourism services and making use of existing cultural and natural resources..

Mission :

To sensitize host communities to the importance of cultural and natural resources, to provide equal employment opportunities and to utilize human, natural and cultural resources to promote the southern region of the Jordan Valley (Ghawr) as a tourist destination throughout the year.

Goals:
 Establishing an administrative nucleus capable of unifying the efforts of the local community to develop tourist destinations in the southern Jordan Valley.
Providing logistical support to visitors by offering documented scientific interpretation of archaeological sites.
 Raising cultural and tourism awareness among the local community in the Southern Jordan Valley.
Preserving touristic and archaeological sites by ensuring their cleanliness and providing what is necessary to keep the target areas in excellent condition to receive visitors.
Arranging tourist routes under the supervision of the local authorities.
Working on the development of new services, such as visitor centers, health facilities, food and drink services, and a first aid service.
Providing tourist programs and developing paths for archaeological sites, climbs, walks, and camping programs under the supervision of the responsible authorities.
 Activating interactive agricultural tourism through programs based on the area’s agricultural seasons, including involving visitors in the harvesting process, cooking food from local farms, cycling trips between the farms, and spending the night with local people.
Reviving Jordanian rural heritage in the southern Jordan Valley and activating cultural exchange by showcasing Jordanian rural culture, the nature of ancient rural life, rural heritage folklore, and traditional village dress.